about me
For the last ten years, I worked in the financial service industry helping organizations grow and stay relevant in our ever-changing world. I have guided financial institutions through their journey in reaching new and untapped markets. From facilitating their strategic growth planning process to implementation. I enjoy working with decision makers as they learn new consumer behaviors and their unique financial needs. As a consultant, I specialized in growth strategies and business development with credit unions that were ready to be innovative, agile, and inclusive.
As a native of El Salvador, I been a tireless advocate for immigrant communities and their well-being. I bring the most passion to my work because I know what it’s like to navigate through the United States as a newcomer. In my career thus far, I have worked with organizations in over 15 different states, presenting solutions and guiding them through best practice road map. Outside of my career, I enjoy writing, running, pottery and mentoring the next generation of female executive leaders.
current professional role
Senior vice president, Impact and growth
February 2025 - Present
In my current role, I execute the credit union’s market expansion strategy, to drive membership growth and meaningful impact among the communities we strive to serve. My focus is on expanding financial inclusion directly benefiting underserved communities. I oversee our entry into new markets, strategic partnership framework and product innovation. Additionally, I lead and mentor a high-performing team in executing these impact-focused programs.
Skills
expertise
Strategic Planning
Growth
Market Expansion
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Education
Drake University, Iowa
Master in Business Administration, Leadership & Human Capital
B.S. Business Administration, Management & Entreprenuership
Awards
Credit Union Time’s 2022 Rising Star
Business Record’s Forty Under 40
Credit Union Times’ 2017 Woman to Watch
Iowa International Center’s 2016 Passport to Prosperity
Des Moines Register’s Person to Watch in 2015